We love what we do. And what that does for our clients.
We search beyond the attributes, features and benefits of a brand to find opportunities. We seek to clearly understand consumer attitudes and behaviors associated with the brand and its environment. It’s the thoughtful interpretation of all of these things that gives us greater opportunity to develop engaging, meaningful and creative strategies that address the needs and wants of people.
Consumer connectivity requires a pathway paved with perspective, creativity and flexibility, and well lit with insightful strategic thinking. Along this pathway we arrive at solutions. Solutions come in many tactical forms and are the results of strong problem solving skills. For us, it’s about developing creative messaging and imagery that work together to reflect the brand personality and influence consumer behavior. We feel that brilliant creative is that which is creative AND effective within the strategic perimeters. The result is something that engages and motivates people to act.
We also love how we do it.
Integrative market research partnerships that provide:
• Social research (comparative studies of demographic, psychographic, behavioral and firmographic variables)
• Quantitative research
• Qualitative research
• Context and experience research
• Market audits
• Product assessments
• Customer satisfaction studies
• Perception studies
• Feasibility studies
• Creative testing
• Consulting services
Our interpretation talents include:
• Business audits
• Product/service assessments
• Market analysis
• SWOT analysis
• Brand assessments
Our strategic talents include::
• Brand development/redevelopment
• Program development
• Marketing planning and implementation
• Media planning and buying
• Consulting services
Our creative talents include:
• Conceptual development
• Creative direction
• Art direction
• Design
• Copy development
• Digital production
• Film production/development and management
• Web design management
• Consulting services
Just a few of the tactical approaches within which we create:
• Print
• Broadcast
• Webcast
• Outdoor (traditional print and digital)
• Transit
• Social engagement
• Direct mail (traditional/email)
• Collateral
• Point-of-sale
• Trade show environments
• Short format documentaries